by Susan Jeffery
10 Jun 2019
5 Tips to Write an Awesome Job Description
Many job posters underestimate the power of an effective job description. It is one of the most difficult parts of recruiting yet one of the most important. With all the competition in the market, a job description can be the difference between attracting top talent and mediocre talent. Here are our top tips on how to write an awesome job description:
Title is everything
The most critical part of your Job Description is you guessed it, the title. When candidates search for a job they are typically using certain keywords. Make sure you aren’t using abstract terms to describe the position otherwise candidates won’t find the posting. Use accurate keywords that will make it easier for candidates to find the position they want. Most importantly make sure the position description aligns with the title of the position.
Put yourself in their shoes
If you were applying for a job what would you be looking for in a position? Convey that in your job description! Candidates are typically looking for some basic information like benefits, skills required and maybe even compensation level. Be frank and be clear about what the candidate will do, what they can achieve and how they will contribute. Keep in mind, candidates want to work for an organization with great career growth opportunities and fulfilling work. If you can offer those things to a candidate, then why not boast about it?
Show them your personality
These days candidates have options, it is necessary to differentiate yourself from the competition. How? Show them your personality! Candidates want to work for a company with personality whether it be formal or informal. Tell candidates about your workplace culture so they can get a better idea of what it is like to work for your organization. You want to attract talent that will fit with your values and culture. By painting a picture of your workplace culture, it will be easier to encourage the right candidates to apply. You can even embed videos and pictures in the job description to demonstrate the great culture you have.
More often than not HR teams are responsible for writing job descriptions and reusing them when an opening occurs sometime later. When a position opens it is important to collaborate with the hiring manager as well as other folks in that type of role. Nobody knows the role better than those who are already in it. By including them you will help get a clear cut picture of what the role entails, what the team is like, and what type of candidate is a good fit. Update that description and see the applicants roll in!
Put it out there
There is no point in spending all this time writing a fantastic job description if nobody sees it. Make sure you post your job description everywhere you can from social media to job boards and even internally! Look at your job description as an advertisement, you want as much exposure as you can get to garner more interest and more applicants. Include social widgets on your career site job listing to help further spread the message.