by Susan Jeffery
13 Jun 2019
6 Tips to Create an Effective Career Site
As the market for top talent becomes more competitive, how you market your organization to candidates is critical. The best talent always does their research on organizations before they apply. Make sure you are highlighting your culture and employer brand to get more applicants that are the right fit for your organization. Follow these six tips to make the most out of your career site:
Branding is Everything
Branding is just as important for recruiting top talent as it is for marketing purposes. It’s no secret that captivating websites keep people engaged longer. Nobody likes to see a plain text website. Go ahead, try something new, add in some visuals and see how much that will change the tone of your site.
Show Them Who You Are
A great way to connect and engage candidates is by giving them an overview of your values and where you are headed. Demonstrate what it means to be a part of your organization and what candidates will get out of their experience at your organization. Use videos and images to highlight your culture and watch the applications roll in.
Make it Easy To Use
Most people don’t like clunky websites that requires a lot of clicks to find the information they need. When a candidate lands on your career site, make things simple. It is important that you give your candidate a smooth, positive experience using your site. It should be easy to find and apply for jobs using things like keyword search, apply with social profiles, a streamlined application, and a clean navigation
Get the word out about your open positions using social media. Make it easy for anyone to share open positions by adding in social widgets (at the top) such as Twitter, LinkedIn, Facebook and even email. A candidate may find a job and refer it to a friend, extending your reach even more. This is also a great way to share what life will be like at your organization.
As the number of smartphone users grows by the day, so are the number of candidates using their mobile devices to search for jobs. According to LinkedIn, 45% of active candidates say they’ve applied for a job via mobile but just 20% of companies have mobile optimized sites.1 Clearly, having a mobile optimized career site has become increasingly important to capture this increasing base of on-the-go candidates.
Candidates may be really interested in working for your organization but they aren’t always able to find the position they are looking for. Use passive candidate registration to enable these interested candidates to leave their resume and contact info with you in the event something opens up. Not only are you gathering more candidate information, but you also ensure you capture the more enthusiastic candidates who genuinely want to for you!
1. Maria Ignatova, "Mobile Recruiting Statistics That Will Give You Pause [INFOGRAPHIC]", February 5, 2014, https://business.linkedin.com/talent-solutions/blog/2014/02/mobile-recruiting-statistics-infographic